In 2012, Lobo was approached by TBWA\Paris and Passion Pictures, under the creative direction of Laurent Nicolas, to bring McDonald’s mascot Happy to life and develop a series of animated shorts featuring collaborations with characters from studios such as DreamWorks Animation, Blue Sky Studios, Reel FX Animation Studios and 20th Century Fox.

Produced by Lobo since 2012 — initially in co-production with Passion Pictures Paris — the McDonald's Happy campaign was directed by Laurent Nicolas (Passion Pictures Paris) from 2012 to 2016, with myself as CG Director. In 2016, Passion Pictures Paris withdrew from the production and I took over as director, a role I held until 2020.